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Terra Piedra

Houston, Texas

Terra Piedra was what I named this vast collection of rare and giant semi-precious stones and gem specimens after being awarded the job to create a brand for the collection: business name, corporate identity/logo, a website, digital ad campaign and brochure.  

These pieces have been discovered and gathered from all over the world by two Houston physicians who took up the hobby of collecting them over 50 years ago. The stones and gems were warehoused in downtown Houston with no air-conditioning and lighting conditions were fluorescent bulbs hanging from the ceiling.  I first set about photographing each piece.

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